Product

    Understand how your company actually works.

    Startedby uses AI-powered discovery to learn from the people doing the work—who does what, how work moves, which systems matter, and where things get stuck—then connects what it learns into a shared understanding of your company.

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    Start with the people doing the work.

    Imagine that talented new employee on their first day, talking to people across the company to learn how things really work. Startedby does the same thing through AI powered conversations. It asks questions, follows up, and learns about roles, processes, systems, handoffs, friction, and exceptions. The goal isn't just to capture what your people know. It's to give them better tools to do what they do best. Startedby turns their knowledge into context that can help AI work with them, understand how their work gets done, and help them do it better.

    The Startedby Goals interview showing a conversation, grouped interview topics, suggested outcomes, and goal context for a fictional company.
    01

    AI Interviews

    Conversational interviews ask thoughtful questions, follow up on what people say, and capture how work actually gets done.

    02

    Company-Aware

    Each interview can draw on what the company has already shared—its people, foundations, language, and prior conversations.

    03

    Continuous Discovery

    Discovery continues as roles, workflows, systems, and priorities change, keeping the company’s understanding current.

    04

    Expert Interviews

    Experts can create custom interviews around their own methods, questions, and areas of expertise.

    See How the Work Fits Together.

    One person knows their part. Another knows theirs. Startedby connects those perspectives so you can see how work actually moves across the company, across people, systems, and handoffs. That shared understanding gives AI the context it needs to help you, because it can see the whole picture and not just one piece of it.

    The Startedby Flow Map connecting people, tools, workflows, and handoffs, with a selected person profile open.

    Flow Map

    Flow Map lets you visually understand how work flows within your company by connecting the people, systems, workflows, and handoffs that shape how work gets done.

    Turn what you learn into useful company context.

    Startedby turns what it learns through discovery into company context that stays useful after the interviews are over. Use that understanding inside Startedby, share it with the people helping improve the company, or make it available to AI tools that need more context about how your company works.

    The Startedby Meetings findings view showing recoverable time and cost across recurring meetings for a fictional company.

    Findings

    Findings synthesize your team’s interviews into a robust view of how the company works, regenerated at the cadence you choose. They bring together recommendations, opportunities to reduce costs across meetings, analysis of workflows and handoffs, friction and automation opportunities, and a clear view of how your tools are being used—so you can see what deserves attention and why.

    Take that understanding with you.

    Your team shouldn't have to start from scratch every time they open an AI tool. Startedby makes your company context available to the AI tools and agents your team already uses, or to purpose-built applications designed around how your company works. So whether someone's in ChatGPT, Claude, or a custom tool, they can start with an understanding of your company, not a blank slate. Your AI might be new here, but it doesn't have to act like it is.

    Startedby organizational intelligence connecting people, interviews, systems, processes, data, and knowledge to AI tools through secure MCP context connections.

    Now you can decide what should change.

    A clearer understanding of the company makes it easier to see what deserves attention and choose the right response. Sometimes that means changing a process or clarifying responsibilities. Sometimes it means bringing in an Expert. Sometimes better AI context or purpose-built technology is the right answer. Startedby helps you understand the work before deciding how to improve it.

    Not every problem is a technology problem.

    Startedby gives you a clearer picture of how your company actually works. And sometimes what that picture shows can't be solved with better technology or another automation. When you want another perspective, you can choose to work with an expert with experience your company may not have internally, from operations and org design to workplace psychology and beyond. And because they get to start with the understanding your company has already built in Startedby, they spend less time just getting up to speed and more time helping you solve the problems that matter. Because sometimes the best solution isn't more technology, it's the right human expertise.

    Startedby company understanding supporting consulting firms, domain specialists, and internal teams with shared organizational context.