You tell us how you work. We help you work better.

Your people know how the company runs. Startedby learns from them, bringing that knowledge into a living picture of the work—so your next decision starts with understanding.

The most useful knowledge in your company is still in someone’s head.

Who takes over after a client signs. Which numbers the team trusts. Why an approval always goes through the same person. What changed when the old process stopped working.

Your software holds the records. Your people know how the work actually gets done.

A company picture that keeps learning.

Startedby interviews the people doing the work and brings their answers together: roles, workflows, tools, handoffs, and the exceptions that shape an ordinary day.

We call this a system of context. It gives the knowledge scattered across your company a place to come together—and a way to stay current as the work changes.

Understand the work. Then decide what should change.

• See what you couldn’t see before. Spot recurring friction, broken handoffs, unclear responsibilities, unnecessary work, and tool or process problems.
• Make better changes. Start with evidence about the people, systems, judgment, and exceptions involved, instead of guessing.
• Give AI the context it’s missing. Give compatible AI tools company context—including what “right” means here.

Different experts. A shared place to start.

An AI specialist, a leadership adviser, and an operations consultant may bring very different approaches. Startedby gives them a shared foundation of continuous discovery.

Further Reading

• Why Custom Wins — 95% of enterprise AI pilots produce no bottom-line impact. The reason isn't the models — it's the deployment.
• The Hidden Cost of Giving Everyone AI — Handing every employee a chat subscription isn't an AI strategy. Here's what it's actually costing you.
• Assembly Lines Win — Why giving your team AI tools isn't the same as building a business that runs on AI.
• The Million Dollar AI Question — Every enterprise executive is sitting with the same decision right now. Here's a framework for thinking through it honestly.
• View all articles

Featured Projects

• Everyo — AI-powered networking for events, organizations, and the people who attend them.
• Flawless — AI-powered relationship app using deep compatibility analysis to help people make smarter connections.
• Chief Exec — AI-powered personal operating system for high-performers to track tasks, goals, health, habits, and more.
• Varsidee — Infrastructure for AI-native labor markets. Context is the new résumé.
• Real Big Deal — AI-powered PR platform that helps startups turn updates into polished, ready-to-share stories.
• Startedby Platform — AI-powered consulting tool that identifies the highest-leverage AI and automation opportunities — for free.
• Committed — A recovery support app with AI counseling, smart journaling, and group therapy.
• Sorta — Modern home inventory service that helps people make sense of what they own.
• VibePlus — Cofounder compatibility platform using AI to assess alignment on goals, work style, and values.
• HotelIQ — Hotel data management platform for organizing, enriching, and deduplicating property data.
• HQ — A personal operating system for daily life — habits, contacts, communications, and productivity.
• The Menu — A simple app for restaurants to create mobile-accessible menus.
• Intro2 — Data-driven tool connecting startup founders to their best-fit investors at scale.

Is This You?

You're probably a fit if your company has 20–200 people and real operational complexity, leadership wants to move on AI but hasn't cut through the noise, and you want something actually built — not just a strategy document.

You're probably not a fit if you're a tech company with an existing engineering team, a pre-revenue startup, or looking for someone to recommend tools and leave.

Common Questions

What does this actually look like in three or six months?

By the end of month one you have a working system handling a real workflow and delivering real ROI. From there, many clients have us tackle the next highest-leverage piece every few weeks — so by month six you have a connected set of workflows running on one shared context, software shaped around how your business actually works. That said, you don't have to go that far: a single project stands on its own and delivers value by itself.

How much does this cost?

Our goal is simple: deliver full-time value at a fraction of a full-time headcount. Everything is fixed-price, so you know the number before we start. Discovery & architecture: $5k. First project: $15k. Each project after: from $12k. Most clients go from discovery to a working, ROI-generating app for around $20k — a fraction of what a single full-time hire costs in a year.

How do we keep working with you after the first build?

Most clients go project to project. When one ships, you pick the next workflow worth automating and we scope it — fixed price, fixed timeline. There's no mandatory retainer and no minimum commitment. You set the pace.

Are we locked in or stuck with this?

No. You own the code and the system outright, and it runs on standard cloud-based systems — nothing exotic to set up or manage. That means it's easy for us to maintain, and just as easy for anyone else to step in if you ever wanted them to. Nothing about it depends on us staying involved to keep it working.

What happens if we want to part ways?

You keep everything — the app, the code, the data. Hand it to an internal developer or another shop and they can pick it right up. No exit fees, no holding your data hostage.

What about change orders?

As we know, business needs can change often. That's why we work on short, clearly scoped projects that can deliver ROI quickly. If you want something new later, it becomes its own small, clearly-priced project that you choose to greenlight. And if you want to make a small change to your application, we're often able to just incorporate it into the existing scope of work, free of charge.

Ready to build a living understanding of your business?

Enter your work email to create a company workspace or access one you've already joined. Once you're in, Startedby helps your team keep company context current and turn what you learn into governed automations.