Our big idea is to help you build yours.

Why Startedby Exists

We're living through the biggest shift in how business gets done since the internet itself. AI is rewriting the rules — and the companies with deep pockets already know it. Large enterprises have the budgets to hire dedicated teams, build custom systems, and move fast in this new era. They're accelerating while everyone else watches.

Small and mid-sized businesses don't have that luxury. They're focused on getting through the day — serving customers, managing operations, keeping the lights on. They don't have the time to research what's possible with AI, and they shouldn't need a full-time hire just to find out.

That's what Startedby is for. We exist to close the gap between what's possible and what's accessible. We help growing businesses move faster — automating the work that slows them down, building tools that let smaller teams punch above their weight, and giving founders the same strategic advantages that used to be reserved for companies with unlimited resources.

The goal is simple: help businesses serve more customers, more efficiently, without burning out their people. AI shouldn't be a competitive moat only the biggest players can afford. It should be a lever that every ambitious business can pull.

Trevor Goss — Partner

Trevor Goss is a seasoned product strategist, AI consultant, and multi-time founder. As a partner at Startedby, he specializes in guiding founders and executives through the complexities of product development — designing and launching intelligent, scalable software solutions that leverage AI to enhance efficiency, generate new revenue streams, and expedite market entry.

With over 15 years of experience across startups and enterprise, Trevor has led product, built teams, and shipped software across industries including fintech, health tech, SaaS, and media. He's a former Director of Product Management and has advised dozens of companies on go-to-market strategy and growth.