People
What your company knows, in the words of the people doing the work.
Startedby / organizational intelligence
Startedby talks with people across an organization, connects what they know, and turns it into a shared understanding of how the company really works—and how it could work better.

What Startedby provides
The context gap
Any effort to improve an organization starts with the same core need: discovery. You have to understand how the company actually works before you can make it work better.
AI makes it possible to do that at a scale and depth that wasn't practical before. If AI is going to help improve your company, it should start by helping you understand it.

What your company knows, in the words of the people doing the work.
The recurring handoffs, exceptions, systems, and dependencies beneath the work.
A shared understanding you can use to decide what should change next.
Built from the ground up
Startedby talks with the people doing the work. Through AI powered interviews and expert led discovery, it learns what people do, how work moves, which systems matter, and where exceptions live. Then it brings that together into a shared understanding of how your company actually works.
People, processes, systems
Capture the details that normally stay distributed across the organization.
Connected context
See where work converges, where it breaks, and what depends on what.
Findings with evidence
Move from assumptions to a grounded view of how work actually happens.
A governed foundation
Keep your company's understanding useful, current, and owned by your team.
Continuous discovery
People shift roles, processes evolve, new systems arrive. Startedby helps keep your company's understanding current, so you're not starting from scratch every time something shifts.
From understanding to action
Once you can see how the work actually happens, you can make better decisions about what comes next. That might mean changing a process, clarifying how people work together, bringing in an Expert, giving AI better company context, or building technology around work that deserves it.
Startedby helps you understand the problem before you prescribe the solution.
Observed pattern
Key client context is lost between close and kickoff.
Possible next move
Make the handoff a governed, shared step.
Your company already knows how it works.