Future-Proof Your Business with AI, Automation, and Action.

Startedby helps small and mid-sized businesses modernize operations, accelerate growth, and stay competitive by applying AI and automation where it matters most.

We don’t do hype or buzzwords here—just practical solutions that drive real outcomes.

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Startedby was created to bridge the gap between what's possible with AI and what businesses are actually doing today.

The firm brings a rare combination of:

  • Corporate leadership experience across product management, marketing and operations

  • Entrepreneurial expertise building products zero-to-one from idea to working revenue-generating solutions

  • Deep understanding of business, technology, and what it takes to win

We don't just talk about the future. We build it.

AI Strategy Consulting

Designing the right roadmap to introduce AI and automation into your business processes.

Custom Web App Development

Building practical, efficient, AI-driven tools that solve real business problems.

Business Process Re-Engineering

Redefining how work gets done to maximize efficiency, effectiveness, and scalability.

Product Management Advisory

Guiding internal teams or projects with senior-level product leadership.

Workshops and Training

Teaching teams how to adapt, adopt, and thrive with modern AI and automation technologies.

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Why Startedby?

Too often, companies invest in consultants or agencies and receive ideas, PowerPoints, or "vision decks" — but little in the way of meaningful, delivered change. At Startedby, we know that advice alone doesn't move the needle.

Our mindset is simple: Deliver or it doesn't count.

The nature of product management and entrepreneurship demands real outcomes.

No one pays you just to think about progress.

They pay you to actually build it… to ship, to drive results. That's the DNA of Startedby.

  1. Faster execution: Small, senior-led projects without the bloat

  2. Practical focus: Real-world results over academic theory

  3. Tech + Business blend: We understand revenue, operations, and customer experience

  4. Custom solutions: No cookie-cutter templates

  5. End-to-end: We design, build, and deliver

  6. Entrepreneurial mindset: Idea to execution to revenue, not just "advice"

If you're serious about evolving, Startedby is built to get you there.

Portfolio

  • Logo for the Real Bid Deal web app

    Real Big Deal

    AI-powered PR platform that helps startups and creators turn updates into polished, ready-to-share stories.

  • Logo for the Varsidee web app

    Varsidee

    AI-powered job search platform that crafts tailored resumes, cover letters, and outreach emails to help candidates bypass job boards and connect directly with decision-makers.

  • Logo for the Flawless web and mobile app

    Flawless

    AI-driven dating app that calculates a single compatibility score based on how users align on values, preferences, and priorities.

  • Logo for the Journal web app

    Journal

    Smart tracking app that uses AI to help you reflect, stay consistent, and spot patterns across your food, workouts, symptoms, and daily habits.

  • Logo for the Hotel IQ web app

    Hotel IQ

    Turns scattered hotel research into a single, organized list that allows for automated outreach, account tracking, and reporting for sales teams.

  • Logo for the Ideakick web app

    Ideakick

    AI-powered product marketing platform that helps founders and teams shape, test, and launch ideas with clear positioning, messaging, and go-to-market strategy—fast.

We’re a team that gets it. And gets it done.

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Head shot of Harper Reed
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Head shot of Mason DeLuca
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Contact

Shoot us a quick note to discuss your idea, project, thinking, whatever. If we can help, we’ll say so.

“Help” may just be pointing you in the right direction, or sometimes it may be us working together.

Drop a line, and let’s start the conversation.